If you are an eCommerce store owner working on any platform, you
would have noticed that, eCommerce Catalog management task, i.e. maintaining and managing your product
catalog is quite a tedious task and necessary too. With more than thousands
of SKUs to be put across various sales channels and marketplaces, you need to
continuously update and manage the product data efficiently. But as the product
database increases, the work of managing the database become complex which
might lead to data errors, resulting in loss of revenue.
Here is a list of the challenges faced by sellers in setting up their product catalogs:
Updating Products Constantly
Sometimes the nature of business products demand that the SKU’s
are updated continuously which is challenging and you must find a good team to
do this task at affordable prices. Doing it yourself might lead to product
mismanagement and increase your workload as well. Second, if you hire a person
at your premises, it gives you high infrastructure cost and hiring cost. This
is where you can outsource this task and save your costs and earn more profit.
Selling Across Multiple Channels
Most entrepreneurs these days wish to sell their products
through multiple channels (eCommerce giants like Amazon, Sears,
eBay, Jet.com, etc.), listing and managing your products on
all the platforms can be an uphill task.
You need to strictly adhere to the specific guidelines of each
eCommerce platform while listing your products. Amazon’s product categories
differ from eBay, and the same is true for other marketplaces as well. How you
list your products on one store may vary from the way you list them on your
store or other carts. This sometimes lead to incorrect product categorization
and limited product information on the store.
Therefore, outsourcing product listings would save your time and
resources and allow you to focus on core business operations like marketing,
customer support, and sales etc. You will also get best work by industry
experts and you will save your cost as well.
Dealing
With Supplier Data
Often, the suppliers don’t standardize the product information
the same way as done by merchants or as required for listing the products. (for
example, if you spell color green as ‘GRN’, they might use ‘gn’) Thus, it may
take weeks for some companies to categorize the data properly.
Expanding
Product Catalog & Maintaining Consistency
An unorganized product catalog makes it almost impossible to
accommodate more SKUs, thus affecting your online business growth. Moreover, if
you don’t have the tools required to update your product data, you’ll have to
do the mass changes manually, eventually leading to errors. And, unhappy customers (as they’ll have
inaccurate information) cannot help your business.
How To
Tackle These Challenges?
Many sellers, don’t have a system for managing their product
catalogs rather they face the same problem – spreadsheets being handed over
from a desk-to-another in various departments. With online products on your
eCommerce platforms, and brick-and-mortar product data living in Excel or a POS
system, companies often lack in making a streamlined process of updating and
maintaining their product catalogs online. Thus, searching and updating
products across multiple channels becomes an issue for them.
An organized, and well informed product catalog, where every
detail of product is appealing and visible to the visitors, provides buyers
with the right insight they need to make informed buying choices. Aumtec Solutions provide seamlessly processing of product catalog through its fast,
accurate, cost-effective eCommerce product data entry services to online
merchants across the globe so that the sellers can shift their focus to other
area of business.
For
More Information
If you feel that your product catalog needs to managed, updated
or optimized, please drop us a mail at manish@aumtecsoutions.com .
